Oakland · In-person & online · All levels welcome

Get strong. Move well. Actually enjoy it.

Coaching built around your body, your schedule, and a goal you'll actually reach. Start with a free intro session — no pressure, no contract.

4.9 (127 reviews) NASM · CSCS certified In-person & online
200+clients coached
8 yrscoaching experience
4.9★average rating
Freefirst intro session

What we work on

Coaching that fits your goal.

Whether you're starting from zero or chasing a PR, we build the program around you — not the other way around.

1-on-1 Personal Training

Private sessions built entirely around your goal, your body, and your schedule.

Small-Group Training

Train with 2–5 others for the same coaching at a friendlier price.

Online Coaching

A custom app-based program with weekly check-ins and video form reviews — from anywhere.

Nutrition Coaching

Simple, sustainable habits that fit your life — no crash diets, no banned foods.

Strength & Muscle

Progressive programming to get you genuinely stronger and build lean muscle.

Fat Loss & Conditioning

Efficient training that improves how you look, move, and feel — without living in the gym.

Real people, real results

Rated 4.9 by 127 clients.

Down two pant sizes and I actually look forward to training now. Alex meets you where you are — no ego, no judgment, just steady progress.
Jordan M.
Oakland
I came in with a cranky shoulder from years at a desk. A few months later I'm lifting again, moving better, and standing taller at work.
Steph L.
Alameda
Alex coaches me online from across the country. The weekly check-ins keep me honest and the programming actually progresses instead of random workouts.
Marcus D.
Online — Chicago

Simple pricing

Pick your pace.

No lock-in contracts. Every plan starts with a free intro session so we both know it's a fit.

Single Session

$85 per session

Try it with no commitment.

  • 60-minute private session
  • Full movement assessment
  • Take-home plan for the week
Book a session

Online Coaching

$199 / month

Train anywhere, on your schedule.

  • Custom app-based program
  • Weekly check-ins
  • Video form reviews
  • Message me any time
Start online

Your coach

Hi, I'm Alex.

I've spent 8 years coaching everyone from nervous first-timers to competitive lifters here in Oakland. My job isn't to crush you in one session — it's to build a plan you'll actually stick to, and adjust it as your life changes. Train with me in the studio or online from anywhere; either way you get real programming and someone genuinely in your corner.

NASM Certified TrainerCSCS (Strength & Conditioning)Precision Nutrition L1CPR / First Aid

How it works

Three steps to your first win.

Free intro & assessment

We talk goals, screen how you move, and I show you exactly what a plan would look like.

Your custom plan

I build training (and nutrition, if you want it) around your goal, schedule, and starting point.

Train, track, adjust

We train together, track your progress, and adjust as you get stronger. You're never guessing.

Book your free intro session

Tell me your goal and when suits you. We'll do a quick assessment, talk through a plan, and you decide if it's a fit — no pressure.

Prefer to talk? Call (510) 555-0188

Book your free intro

Usually confirmed within the hour during business hours.

Good to know

Frequently asked

More than okay — it's my favorite place to start. Every plan begins from where you are today, at a pace that feels challenging but never overwhelming.

Yes. Online coaching includes a custom app-based program, weekly check-ins, and video reviews of your form — so you get real coaching from anywhere.

I coach simple, sustainable habits that fit your life — no crash diets or banned foods. It's included with the 10-pack and available as an add-on otherwise.

No long-term contracts. Cancel a session with 24 hours' notice, and any unused sessions in a pack stay yours or can be refunded.

Get in touch

Train with Rivera

Rivera Strength & Conditioning — 1-on-1 and online coaching based in Oakland, serving the East Bay since 2017.

Call or text(510) 555-0188
Visit2410 Telegraph Ave, Oakland, CA 94612
Hours
Mon–Fri6:00 AM – 8:00 PM
Saturday8:00 AM – 12:00 PM
SundayClosed
Book free intro